Work

Brand communities’ relational outcomes, through brand love

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-09-2017-1593

Authors: Arnaldo Coelho, Cristela Bairrada, Filipa Peres

Institution: University of Coimbra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912488153

FWCI: 28.22

Cites: 74

Cited by: 184

Related to: 10