Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk
Year: 2019
Type: article
Study design: Observational Study
Source: Journal of Internet Commerce
Author: Jay Trivedi
Institution: Mudra Institute of Communications Ahmedabad
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2912521856