Work

Measurement of performing artist brand equity in event tourism

Year: 2017

Type: dissertation

Source: Boloka Institutional Repository (North-west University)

Author: Bianca Van Rensburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2912595720

Cites: 139

Cited by:

Related to: 10