Work

Perceived helpfulness of eWOM: Emotions, fairness and rationality

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.02.002

Authors: Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade

Institutions: University of Bradford, Swansea University, University of Bristol

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2912658340

FWCI: 33.73

Cites: 120

Cited by: 149

Related to: 10