Work

Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos

Year: 2018

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2018.1544952

Authors: Nathaniel J. Evans, Mariea Grubbs Hoy, Courtney Carpenter Childers

Institutions: University of Georgia, University of Tennessee at Knoxville

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912715066

FWCI: 24.47

Cites: 62

Cited by: 113

Related to: 10