Work

Marketing robot services in hospitality and tourism: the role of anthropomorphism

Year: 2019

Type: article

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2019.1571983

Authors: Jamie Murphy, Ulrike Gretzel, Juho Pesonen

Institutions: University of Eastern Finland, University of Southern California

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Vedecká Grantová Agentúra MŠVVaŠ SR a SAV

OpenAlex ID: W2912861911

FWCI: 46.09

Cites: 86

Cited by: 404

Related to: 10