Work

One last scuffle before we cherish brand love forever

Year: 2019

Type: article

Source: International Journal of Market Research

DOI: 10.1177/1470785319827153

Authors: Muhammad Junaid, Khalid Hussain, Fujun Hou

Institutions: Beijing Institute of Technology, COMSATS University Islamabad, East China University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 多准则决策中几个问题的探讨以及基于准测度的群决策研究

OpenAlex ID: W2913182312

FWCI: 3.281

Cites: 12

Cited by: 16

Related to: 10