Work

The Alcohol–Sport Nexus and How Consumers Are Affected Through Sponsorship

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.2018-0153

Authors: Sarah Kelly, Michael Ireland

Institutions: The University of Queensland, University of Southern Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2913197607

FWCI: 0.656

Cites: 58

Cited by: 21

Related to: 10