Work

Chapter 4 Building brand equity between manufacturers and retailers

Year: 2009

Type: book-chapter

Source: Advances in business marketing & purchasing/Advances in business marketing and purchasing

DOI: 10.1108/s1069-0964(2009)0000015008

Authors: Quan Tran, Carmen Cox

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2913202238

FWCI: 4.856

Cites: 146

Cited by: 15

Related to: 10