Work

The Impact of Product Category, Country of Origin, Involvement and Product Characteristics on Brand Attachment

Year: 2018

Type: article

Source: les cahiers du mecas

Authors: Zoubeyda Hellabi, Abderrezzak Benhabib

Institution: University of Abou Bekr Belkaïd

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2913228937

FWCI:

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Related to: 10