Work

Fundamentals of Advertising

Year: 2010

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780080507064

Authors: John Wilmshurst, Adrian Mackay

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2913397417

FWCI:

Cites:

Cited by: 11

Related to: 10