Work

Übersicht: Akzente im innovativen Marketing

Year: 2007

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9186-7_11

Author: Christian Belz

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W291364806

FWCI: 4.923

Cites:

Cited by: 10

Related to: 10