Work

Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?

Year: 2019

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146718823885

Authors: Vicki Janine Little, Christina Kwai Choi Lee, Sumesh Nair

Institutions: Monash University Malaysia, Murdoch University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2913846670

FWCI: 9.515

Cites: 110

Cited by: 68

Related to: 10