Children's Understanding of the Instrumental Value of Products and Brands
Year: 2019
Type: article
Source: Journal of Consumer Psychology
DOI: 10.1002/jcpy.1094
Authors: Deborah Roedder John, Lan Nguyen Chaplin
Institutions: University of Minnesota, University of Illinois Chicago
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2913865124