Work

Small Probabilistic Discounts Stimulate Spending: Pain of Paying in Price Promotions

Year: 2019

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/701901

Authors: Chang-Yuan Lee, Carey K. Morewedge, Guy Hochman, Dan Ariely

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2914004666

FWCI: 4.324

Cites: 42

Cited by: 35

Related to: 10