Multiple Comparison of Demand and Sale Rate of Brands of Drinks in Cross River State Using Non-Parametric Test Statistics
Year: 2019
Type: article
Abstract: This research compared the demand and sale rate of ten brands of drink from store to store in Okuku community, Yala Local Government Area, Cross River State, Nigeria. The Quade test and the Friedman-Fr test are the methods used for comparison. The Quade test revealed that the test statistic T = 10.08 and the critical value = 1.99 and 2.64 at 1% and 5% level of significance respectively which lead to the rejection of the null hypothesis since T > . The Friedman-Fr test analysis revealed that the test statistic = 357.875 and the value of and 16.92 at 1% and 5% level of significance respectively with 9 degrees of freedom in which the null hypothesis is rejected since . The result of the two analysis agrees that the null hypothesis be rejected and thus conclude that the demand and sale rate for at least two brands of drinks differ from store to store in Okuku community.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2914273767