Work

‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love

Year: 2019

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2019.1572025

Authors: Narissara Palusuk, Bernadett Koles, Rajibul Hasan

Institution: École Supérieure de Commerce de Rennes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2914565986

FWCI: 23.3

Cites: 132

Cited by: 192

Related to: 10