Work

Mapping between placement strategies and placed product attributes in television programs

Year: 2019

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2019.1570965

Author: Fanny Fong Yee Chan

Institution: Hang Seng University of Hong Kong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2914599762

FWCI: 1.969

Cites: 58

Cited by: 11

Related to: 10