Work

When to launch a sales promotion for online fashion products? An empirical study

Year: 2019

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-019-09330-1

Authors: Haiqing Hu, Pandu R. Tadikamalla

Institutions: Shandong Yingcai University, University of Pittsburgh

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Key Technology Research and Development Program of Shandong

OpenAlex ID: W2914854375

FWCI: 1.641

Cites: 34

Cited by: 12

Related to: 10