Work

What do we mean by sustainability marketing?

Year: 2019

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2019.1573845

Authors: Joya A. Kemper, Paul W. Ballantine

Institutions: University of Auckland, University of Canterbury

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2914864210

FWCI: 27.22

Cites: 152

Cited by: 285

Related to: 10