Work

Luxury brand experiences and relationship quality for Millennials: The role of self-expansion

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.01.046

Authors: Gwarlann de Kerviler, Carlos M. Rodriguez

Institutions: Centre National de la Recherche Scientifique, Institut d'Economie Scientifique Et de Gestion, Delaware State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2915528812

FWCI: 24.94

Cites: 95

Cited by: 151

Related to: 10