Work

Industrial Marketing Management

Year: 1982

Type: book-review

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(82)90011-6

Author: Jon M. Hawes

Institution: University of Akron

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W291559653

Cites:

Cited by: 98

Related to: 10