Work

Standing out vs fitting in: luxury value perception and acculturation

Year: 2019

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/imr-12-2017-0251

Authors: Tingting Mo, Nancy Wong

Institutions: Zhongnan University of Economics and Law, University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2916037259

FWCI: 3.281

Cites: 73

Cited by: 24

Related to: 10