Work

Journal of Brand Management: year end review 2017

Year: 2017

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-017-0078-9

Author: Shaun M. Powell

Institution: University of Wollongong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2916617172

FWCI: 2.473

Cites: 45

Cited by: 8

Related to: 10