Work

Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.01.014

Authors: S.R. Nikhashemi, Charles Jebarajakirthy, Khaldoon Nusair

Institutions: Sultan Qaboos University, Griffith University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2916952995

FWCI: 16.08

Cites: 75

Cited by: 97

Related to: 10