Work

A Study on Factors influencing the adaptation of private labels in organized retail branding among Malaysians

Year: 2018

Type: article

Study design: Observational Study

Authors: Francis Anniselam, Alex Hong Ng Hou

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2917886763

FWCI:

Cites: 19

Cited by:

Related to: 10