Work

Product-Service System Business Modelling Methodology Using Morphological Analysis

Year: 2019

Type: article

Abstract: This study aims to establish a structured business modelling methodology for successful implementation of Product-service system (PSS). The morphological analysis is applied in investigating the possible patterns of the PSS business model. To systematically collect the business model patterns, we have collected a set of predefined building blocks which can be used in business modelling. These building blocks are collected through investigation of actual PSS business model cases. By mixing and matching various building blocks, various innovative business model alternatives can be designed. To demonstrate our morphological chart, real case example of hair dryer company is illustrated. Moreover, we introduce a web-based system, which supports our business model idea generation procedure using morphological chart.

Source: Sustainability

DOI: 10.3390/su11051376

Authors: Minkyu Kwon, Jihwan Lee, Yoo S. Hong

Institutions: Seoul National University, Pukyong National University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,722

Funders: National Research Foundation, Ministry of Trade, Industry and Energy, Korea Institute for Advancement of Technology, National Research Foundation of Korea