Work

How social media shapes the fashion industry: The spillover effects between private labels and national brands

Year: 2019

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2019.02.022

Authors: Shih-Hui Hsiao, Yen-Yao Wang, Tawei Wang, Ta-Wei Kao

Institutions: Rowan University, Auburn University, DePaul University, University of Michigan–Dearborn

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: DePaul University

OpenAlex ID: W2919664261

FWCI: 13.78

Cites: 72

Cited by: 85

Related to: 10