Work

Social responsibility and event-sponsor portfolio fit

Year: 2019

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-05-2018-0318

Authors: Angeline Close Scheinbaum, Russell Lacey, Minnette Drumwright

Institutions: The University of Texas at Austin, Xavier University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2919835722

FWCI: 5.25

Cites: 99

Cited by: 33

Related to: 10