Work

Characters’ persuasion effects in advergaming

Year: 2019

Type: article

Source: Internet Research

DOI: 10.1108/intr-01-2018-0021

Author: Yung Kyun Choi

Institution: Dongguk University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2920088998

FWCI: 4.921

Cites: 77

Cited by: 35

Related to: 10