Work

What drives brand supportive intentions?

Year: 2019

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-07-2018-0284

Authors: Hung-Che Wu, Ya-Yuan Chang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2920909319

FWCI: 4.265

Cites: 81

Cited by: 19

Related to: 10