Work

Developing a Marketing Strategy for a Higher Education Institution in the Agenda of Customer–Driven Education

Year: 2019

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-030-12450-2_73

Authors: Olga Zervina, Yulia Stukalina

Institution: Transport and Telecommunication Institute

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2920950308

FWCI: 6.973

Cites: 7

Cited by: 8

Related to: 10