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Misleading Environmental Claims and their Impacts on Consumer Purchase Intention. : A Quasi-experimental study

Year: 2017

Type: article

Authors: Rodwick Kamguna, Yunyu Li

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2920959162

FWCI:

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