Work

The effectiveness of advertising: a literature review

Year: 2010

Type: conference-paper

Source: Institutional Research Information System (Università degli Studi di Brescia)

Authors: Elisabetta Corvi, Michelle Bonera

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2921254482

FWCI:

Cites: 25

Cited by: 13

Related to: 10