Work

Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.12.065

Authors: Carolyn A. Strong, Brett A.S. Martin, Hyun Seung Jin, Dominique Greer, Peter O'Connor

Institutions: Cardiff University, Queensland University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2921384126

FWCI: 1.641

Cites: 44

Cited by: 11

Related to: 10