Work

Delta model application for developing customer lifetime value

Year: 2019

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-06-2018-0190

Authors: Bahman Hajipour, Molud Esfahani

Institution: Shahid Beheshti University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2921465682

FWCI: 1.641

Cites: 29

Cited by: 14

Related to: 10