Work

A typology of the perceived risks in the context of consumer brand resistance

Year: 2019

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2018-1792

Authors: Marine Cambefort, Elyette Roux

Institutions: EM Strasbourg Business School, Université de Strasbourg, Aix-Marseille Université

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2921616539

FWCI: 5.906

Cites: 58

Cited by: 36

Related to: 10