Work

Experience copycats: the Compostela case

Year: 2019

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2018-1915

Authors: Veronique Cova, Bernard Cova

Institutions: Aix-Marseille Université, Kedge Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2921783369

FWCI: 0.984

Cites: 48

Cited by: 10

Related to: 10