Work

The role of personal relevance in the value creation process of edutainment consumption

Year: 2019

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1757

Author: Elisa K. Chan

Institution: HES-SO University of Applied Sciences and Arts Western Switzerland

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2922139999

FWCI: 2.625

Cites: 76

Cited by: 19

Related to: 10