Work

Leveraging Loyalty Programs Using Competitor Based Targeting

Year: 2019

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-021-09237-y

Authors: Wayne Taylor, Brett Hollenbeck

Institutions: Southern Methodist University, University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2922577657

FWCI: 2.296

Cites: 54

Cited by: 21

Related to: 10