Work

Product Quality, Convenience and Brand Loyalty: A Case Study of SilverQueen’s Adolescent Consumers

Year: 2019

Type: conference-paper

Source: International Conference on Business and Management Research (ICBMR)

DOI: 10.2991/icbmr-18.2019.19

Authors: Cynthia Chadwick, Putu Saroyini Piartrini

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2922865646

FWCI: 5.977

Cites: 13

Cited by: 14

Related to: 10