Green marketing mix: A case study of Brazilian retail enterprises
Year: 2019
Type: article
Source: Environmental Quality Management
DOI: 10.1002/tqem.21608
Author: Adriana Beatriz Madeira
Institution: Universidade Presbiteriana Mackenzie
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2923104472