Work

Predicting next week redemption in a digital frequency loyalty program

Year: 2018

Type: conference-paper

Source: Data Archiving and Networked Services (DANS)

Authors: van den Boogaart, Frederique, van Otterlo, Martijn, Hantke, Thomas

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2923225886

FWCI:

Cites: 21

Cited by:

Related to: 10