Work

Making the Mass White: How Racial Segregation Shaped Consumer Segmentation

Year: 2019

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-030-11711-5_2

Author: Marcel Rosa-Salas

Institution: New York University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2923316211

FWCI: 16.97

Cites: 4

Cited by: 24

Related to: 10