Work

Value co-creation through actor embeddedness and actor engagement

Year: 2019

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-07-2018-0241

Authors: Anees Wajid, Muhammad Mustafa Raziq, Omer Farooq Malik, Shahab Alam Malik, Nabila Khurshid

Institutions: COMSATS University Islamabad, Indus University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2923817519

FWCI: 5.25

Cites: 80

Cited by: 38

Related to: 10