Work

Untaugliche Werbezielformulierungen der Praxis

Year: 1996

Type: article

Source: Marketing ZFP

DOI: 10.15358/0344-1369-1996-1-45

Authors: Hartwig Steffenhagen, Silke Siemer

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2923907313

FWCI: 5.445

Cites:

Cited by: 22

Related to: 10