Work

An investigation of the promotion effects of uncertain level discount: evidence from China

Year: 2019

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2018-0191

Authors: Hongying Tan, Umair Akram, Yujia Sui

Institutions: Beijing University of Posts and Telecommunications, Peking University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2924697308

FWCI: 2.297

Cites: 87

Cited by: 15

Related to: 10