Work

The Strategy of Combining Products and Services: A Literature Review

Year: 2019

Type: article

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.2019.1587868

Author: Amulya Gurtu

Institution: University of Wisconsin–Green Bay

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2926524602

FWCI: 2.297

Cites: 45

Cited by: 9

Related to: 10