Work

Referral Rewards Programs: A Longitudinal Comparison of Customer Generations

Year: 2019

Type: conference-paper

Study design: Observational Study

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Severin Friedrich Bischof, Marc Linzmajer, Jochen Wirtz

Language: Italian

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2929647363

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