Work

Boomerang effect of incentive reminders during shopping trips

Year: 2019

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-07-2018-2783

Authors: Atul Kulkarni, Xin Cindy Wang, Hong Yuan

Institutions: University of Missouri–Kansas City, California Polytechnic State University, University of Oregon

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2930751696

FWCI: 1.969

Cites: 48

Cited by: 14

Related to: 10